Asian countries have always wanted to catch up with the West. America has always been the north and the way to go: the role model. I mean, China, South Korea, Taiwan are famous for duplicating American products, and then selling them for a cheaper price. That's how they became the countries they are today, thanks to their cheap labor, and hard work.
It's no surprise then, that Samsung, a South Korean company, copied Apple's many patents. It was logical for them to do so, as not so long ago, it was culturally expected from the South to follow America's steps.
Samsung just followed its forefathers steps.
However, why would Apple sue a simple follower? They are on the top of the game, right? Samsung's latest sales reports say otherwise. Samsung is getting too much attention! And cash. When Apple sued Samsung, they immediately acknowledged the South Korean company as real competition. Why else would they worry about it? The GalaxyIII threatens Apple's status and customers' loyalty. People are know hesitating between the two. Is not a blind decision anymore, and Apple doesn't like that.
A great Spanish political philosopher, Fernando Sabater, explained in his "Política para Amador" book that competition is only plausible in a world of equals. Equality between these two companies, with totally different values, is what set the environment for true competition, ergo Apple's sue. And we know what competition creates... Innovation!
When Apple closed Samsung's door worth a billion dollars, they opened a small but important window for creativity. Today Samsung is expected to not only keep up with Apple, but to blow everyone's mind. They are no longer followers, there are new rules to the game. Samsung has to make sure to erase the pinch-to-zoom mentality and open people's eyes to new experiences. Hold-to-zoom?
Things just got interesting.